Client Background
In recognizing and honoring the well-seasoned heritage of Historically Black Colleges and Universities (HBCUs), renowned for nurturing artists for nearly two centuries, HBCU Arts™ launched the inaugural HBCU Arts Festival to showcase the extraordinary talents of HBCU artists.
Founded by Dr. Jolie Rocke, HBCU Arts™ envisions a world where the artistic brilliance of talented students, stellar faculty, and ambitious alums are fully realized. By providing essential tools, resources, and opportunities, the creativity of artists from various disciplines can be nourished, enabling them to flourish.
Objective
HBCU Arts™ needed to establish a compelling brand identity and was unsure on how to effectively utilize social media to engage their target audience and build brand awareness. Knowing that social currency is imperative, they wanted to be strategic with outreach to garner support.
solution
We researched comparable organizations and crafted a simplistic brand guide that was relevant and memorable. Based on HBCU Arts™ mission and goals we developed an engaging proposal to attract high ticket sponsors. Through strategic planning we curated a digital strategy focused on engaging millennials.
Implementation
Brand Identity Development
Sponsorship Proposal Creation
Social Media Marketing Strategy
Social Media Asset Creation
Creative ASSETS
Impact
The 1st Annual HBCU Arts Festival launched on Martha’s Vineyard on August 14th of 2023 taking audiences on a journey from the origins of the Negro spiritual to the present day through stories and songs of sorrow, joy, faith, and hope. The transformative power of the arts in the unforgettable setting etched an indelible imprint weaving together the past, present, and future of resilient people while nurturing a vibrant cultural legacy.